Objective
The objective of the digital media plan of Three Wise Ships Studios to create successful sales and promotions using the internet. Web browsers are the main source of the digital media plan of Three Wise Ships Studios Productions. Understanding how to use web browsers for sales, marketing and promotions is the objective of Three Wise Ships Studios Productions.
Goals
The goals of the digital marketing plan of Three Wise Ships Studios are ambitious. There are three digital marketing goals to Three Wise Ships Studios. The first goal of Three Wise Ships Studios is develop the Internet film production division of Three Wise Ship Studios. The second goal is to develop the general business website of Three Wise Ships Studios. The third goal is the advertising and marketing of Three Wise Ships Studios online through popular web browsers such as Internet Explorer, Safari, and Firefox.
There need to be three different divisions to achieve these goals. There needs to be an executive team managing the internet film production division of Three Wise Ships Studios that is separate from the studio film division of Three Wise Ships Studios. There needs to be a management team directing the general business website of Three Wise Ships Studios. There needs to be a marketing team managing the advertising and marketing of Three Wise Ship Studios on the Internet. The advertising and marketing division of Three Wise Ships Studio will create the social networking sites on MySpace, Facebook and Twitter. The management team directing the general business website will also manage the social networking sites of Three Wise Ships Studios. The advertising and marketing team division of Three Wise Ships Studios will do all the brain work in advertising Three Wise Ships Studios online.
Key Performance Indicators
The marketing Key Performance Indicator is the focus of Three Wise Ships Studios. The marketing key performance indicator involves public relations, promotions, advertising and e-marketing. The public relations KPI is all media press releases of Three Wise Ships Studios. The promotion KPI is all the sales and promotions of Three Wise Ships Studios. Advertising KPI will analyze the target audiences and level of awareness of product. E-Marketing KPI will check the pay per click on web pages, number of view on web pages and the rate of new visitors. The KPI of the digital plan will involve all areas of marketing key performance indicators
Target
The target of the KPI should include the marketing, sales, productions, purchasing and financial key performance indicators of Three Wise Ships Studios. Marketing should include public relations and adverting. Sales would include customer service. Productions would include productivity and management. Purchasing should include quantity and quality of purchasing unites and transaction cost. Finance should include payrolls of Three Wise Ships Studios.
The target of the campaign should include the target audience and the target sales from productions, marketing and purchasing. Three Wise Ships Studios needs to have a successful sales and promotion campaign on the internet to have a successful digital marketing plan.
References
KPI examples (2010) [website] HR Management, Retrieved September 12, 2010 from http://www.humanresources.hrvinet.com/sample-kpi/
No comments:
Post a Comment